Communication mix Essay Example | Topics and Well Written Essays - 4000 words

Communication mix - Essay ExampleCommunication mix is peerless of the just about important promotional tools, or marketing functions used in the implementations of marketing campaigns. Modern commercial advertising is the persuasive force that aims at changing customers attitudes and pose of deportment to a product or service in ways, which would be favourable to the seller. This is necessary as the needs and wants of consumers continually change as they light up with the different economic stages of the family life cycle.The relative importance of advertising has been determined by the qualities it can add to a marketing campaign in the travel and tourism sector. Additional elements of the communication mix compliment advertising however they are not significant or effective enough to step in advertising within this sector.The essential process of communication involves sending messages to possible consumers using a variety of methods in order to create awareness and ground of why people should purchase a specific product or service. If the method of communication is the most appropriate, then there is a possibility that the potential consumer will buy the product or service.The simple aim being to raise awareness levels, generate interest and to enhance brand development amongst consumers. publicize is just one element of the communications mix. The simple aim being to raise awareness levels, generate interest and to enhance brand development amongst consumers.Advertising is one of the most important promotional tools, or marketing functions used in the implementation of marketing campaigns. This is due to its persuasive force that aims at changing customers attitudes and patterns of behaviour to a product or service in ways, which would be favourable to the seller. This is necessary as the needs and wants of consumers continually change as they pass through the different economic stages of the family life cycle. Advertising, along with other compon ents of the communications mix also helps to identify brand identities, the idea being that customers see these identities as being tantamount with tone and dependability.To inform potential customers and users of the existence of the product which can be valuable to the prospective customerTo remind existing users of the continued existence of the product and improvements.To find out lost customers and accounts.To stimulate enquiriesAnalysis Bad Communication Plan Red BullHow should Red Bull market its brand in the future sluice though Red Bull has been very successful in the pervious years , but now times have changed thus the organization as well as products must change as well , or else red bull will most likely lose market allocate to the numerous competitors in a matter a few years . In the early morning and mid night, Red Bull energy soak up was once the selected by the people of every field. But nowadays it marketing communication plan has become worn-out, it is old fas hioned and not