Three Main Parts of a Plant and Differences between Eudicots and Coursework

Three Main Parts of a Plant and Differences between Eudicots and Monocots - Coursework Example Roots are responsible of providing the plant with water and other minerals contained by the soil. It also anchors the plants and holds the plant to ground. Stem has the responsibility to transport water minerals from roots to the leaves and branches and food and oxygen from leaves to other parts. Leaves carry the responsibility of making food for the plants through the process of photosynthesis. Plant can make its food by itself combining carbon-dioxide and sunlight by the process of photosynthesis. The vegetative parts of a plant are root, stem and leaves but flowers, fruits and seeds are its reproductive organs. Difference between Monocot and Eudicot Plants Flowering plants produce seeds of two basic types, monocots and eudicots. There are many differences between the Monocots and eudicots. In monocots there is only one cotyledon in the seed but in eudicot plants the seed has two cotyledons. In monocot plants the root xylem and phloem are distributed in a ring while in eudicots roo t phloem is the xylem. In monocots the vascular tissues are there in the stem in a scattered form but eudicots have its vascular tissues distinctly arranged. Leaves veins in monocot plants are formed in a parallel pattern while eudicots have a leave veins in a net shape.

Body Mass of Earthworms Essay Example for Free

Body Mass of Earthworms Essay Earthworms play an important role in the turnover of organic matter in soil and maintaining a good soil structure (Lavelle, 1988). Physical properties in soils improved by earthworms include improved aggregation, stability, and porosity. The soil biological and chemical properties of soils that may be modified include nutrient cycling (mainly nitrogen and phosphorus), organic matter decomposition rates, and chemical forms of nutrients in soil and their availability to plants. They also change the soil pH, organic matter dynamics in terms of quality and quantity, microbial and invertebrate activity, and diversity of the microflora and fauna (Lavelle et al. , 1998). Therefore, they are essential for plant growth especially in an extensive agricultural system, such as organic farming, which is based on nutrient release from turnover of organic matter. Earthworms can also be used as a source of protein for animal feed which had been reported to increase the growth of fish, chicken and piglets (Guerro, 1983; Jin-you et al., 1982; Edwards and Niederer, 1988). The mean amounts of essential amino acids recorded in earthworms are found to be very adequate for a good animal feed. Moreover, earthworm tissues contain a preponderance of long-chain fatty acids, many of which cannot be synthesized by non-ruminant animals and an adequate mineral content (Edwards and Niederer, 1988). Recently, the enzymes derived by the earthworms, lumbrokinase or earthworm fibrinolytic enzymes (EFE) which has anticoagulant (blood thinner) property is extensively being used in pharmaceutical and cosmetic industries. Following these valuable application of earthworms, the management of earthworm communities provides a promising field for innovation in agricultural practises. There are many factors affecting the growth and body mass of earthworms that need to be considered during cultivation of earthworms. The soil moisture obviously has an effect on the growth and activity of earthworms. Earthworms lose moisture through their cuticles, so they are very dependent on soil moisture. When soil moisture is optimum, earthworms increase in mass and in their activity if food sources are available (Lee, 1985; Edwards and Bohlen, 1996). Another important factor is the additions of organic matter in the form of farmyard manure which have been found to increase earthworm populations under favourable soil conditions (Lofs-Holmin, 1983a; Hansen, 1996). Several studies found that the mass of earthworms were the highest in manured soil compared to unfertilized and mineral fertilized soils (Hansen and Engelstad,1999; Marhan and Scheu, 2005). The purpose of this study is therefore, was to identify the optimum soil moisture and level of fertilizer that can be used to increase the body mass of earthworms, Pheretima sp. during cultivation. The worms of the genus Pheretima are indigenous to Southeast Asia (Edwards and Lofty, 1972), and widely distributed in tropical rainforests with strongly acid soils. There were two treatments being tested in this experiment. In the moisture content treatments, four different levels of moisture level in soil were compared. As for the fertilizer treatment, the goat manure was added at two different levels and was compared with an unfertilized control. Aim The aim of this experiment was to investigate the effects of moisture content and fertilizers on the body mass of earthworms, Pheretima sp. under laboratory conditions. Any observed difference in body mass may then indicate the optimum soil moisture and fertilizer content which can improve the mass rearing of this species for commercial use. Materials and Methods Study site The study was carried out in the Animal House which is located at Level 8 of Building 3, Monash University, Sunway Campus commencing from 19th April 2010 to 10th May 2010 (22 days). The rearing conditions for Pheretima sp during the study consisted of containers (paper cup) held in continuous darkness at room temperature (25oC). Experimental design The earthworms, Pheretima sp. were obtained from a shop in Klang Valley. Each test container (paper cup) was inoculated with a sample size of five worms (n=5). Before the experiment commences, the initial body mass (Mi) of the worms in each containers was weighed using an analytical balance. Then, each container was added with 500 g of clay-brown soil which was obtained from the Green House of Monash University. Treatments used in this experiment are combinations of two factors, the level of fertilizer application and water application. The treatments were within a Complete Randomized Design (CRD) with 3 replications. All replications of treatments are assigned completely at random to independent experimental subjects. The relationship between three different levels of fertilizer treatment and four different levels of moisture treatment as they relate to the changes in the body mass of earthworms was examined with a split-plot factorial ANOVA, where fertilizer was a between group factor, and moisture content was a within group factor. This resulted in 12 (4 treatment level x 3 replicates) moisture containers in each (three) groups of different level of fertilizer, which made a total of 36 experimental units.

Intervention to Increase Exercise Levels of Diabetes Patient

Intervention to Increase Exercise Levels of Diabetes Patient An intervention to increase the participation levels of Physical Activity in patients diagnosed with Type II diabetes Background Physical activity is an increasingly important health issue with physical inactivity being associated with many chronic diseases. Physical inactivity has been identified as the fourth biggest risk factor for mortality, accounting for 6% of deaths globally [1]. However, despite strong evidence in support of the health benefits of physical activity, few people actually meet the recommended guideline level [2]. In 2008, less than 20% of adults aged 65-74 met the recommended level of physical activity [3]. Diabetes is the fifth most common cause of death in the world [4] affecting around 250 million people worldwide, a figure expected to increase to over 336 million by 2030 [5]. Type II diabetes is widespread amongst 90% of diabetic patients, found to be more common in older adults [6]. Obesity accounts for 80-85% of Type II diabetics, making it the most potent risk factor [7]. Research has shown that regular physical activity has positive benefits for Type II diabetes in that it improves body’s sensitivity to insulin and helps manage blood glucose levels [8], as well as improving an individual’s physical and mental well-being. This Indicates that physical activity is vital in both preventing and treating Type II diabetes, as well as preventing further chronic health conditions. Literature Review Self-determination theory (SDT) [9] accounts for the processes that facilitate motivational development and how the social environment can enhance or diminish self-motivation. SDT is a popular social-cognitive theory, which maintains and has provided support for the proposition that all human beings have fundamental psychological needs: competence, autonomy, and relatedness. Satisfaction of these basic psychological needs (BPN) leads to intrinsic or extrinsic motivation which influences the level of self-determined motivation an individual possesses, whereas preventing these needs promotes controlled motivation or amotivation [10]. Motivational interviewing (MI) is a scientifically tested counselling method, viewed as a useful intervention strategy in the treatment of lifestyle problems and disease. The concept of MI evolved from the experience of treating alcoholism, first described by Miller in 1983 [11]. Miller and Rollnick defined MI as ‘a directive, client-centred counselling style for eliciting behaviour change, by helping clients to explore and resolve ambivalence’ [12]. MI is a particular way of helping clients recognise and do something about their current or potential problems. It is viewed as being particularly useful for clients who are reluctant or hesitant about changing their behaviour. A systematic review and meta-analysis [13] of 72 randomised controlled trials shows that MI in a scientific setting outperforms traditional advice giving in the treatment of a range of behavioural problems and diseases. It also shows that MI had a significant effect in approximately three out of four studies, with an equal effect on physiological (72%) and psychological (75%) diseases [13]. Large-scale studies are now needed to prove that it can be implemented into daily clinical work in primary and secondary health care. Research [14] has shown MI to be an effective intervention for weight loss and improving glycaemic control. Patients with Type II diabetes were randomly allocated to an MI group, a Cognitive Behavioural Group Training (CBGT) or a control group and tested before and after each intervention. The findings of this study showed that in MI and CBGT, mean Body Mass Index (BMI) was significantly lower than the control group, indicating MI and CBGT is a useful intervention in helping adults with type II diabetes lose weight [14]. MI has been criticised for lacking a coherent theoretical framework for understanding its process and efficacy. It is believed that SDT can offer such a framework [15]. MI and SDT are based on the assumption that humans have an innate tendency for personal growth toward psychological integration, and that MI provides the social–environmental facilitating factors suggested by SDT to promote this tendency [15]. Aim To evaluate the effectiveness of using motivational interviewing to increase the level of physical activity of older adults diagnosed with type II diabetes, through satisfying their basic psychological needs. Design A randomised control trial design will be used, to establish a cause and effect relationship between the intervention – MI, and the outcome – increase in physical activity. A control group will be used to compare against the intervention group, allowing the researcher to see if MI has a specific effect on the intended behaviour change (increase in physical activity). It also allows any potential ‘other factors’, away from the attention of the intervention which may contribute to an increase in physical activity to be identified. The participants, to prevent selection bias, will be randomly allocated to a group using a computer. Sample Participants need to be classified as physically inactive (participate in less than 30 minutes of moderate-intensity exercise, 3 times a week), diagnosed with Type II diabetes and aged 65+. Participants will be recruited through letters sent out via General Practitioners (GPs) to patients and through advertisements in health centres and doctors surgeries. Although currently classified as physically inactive the participant must be willing to engage in physical activity, and therefore must gain medical clearance, from their GP, to participate in the study. The recruitment of participants will be done throughout England in order to gain a large, reliable sample which can be generalised to the wider population. Intervention Miller and Rollnick [12] suggested that MI is based on the following principles: express empathy, develop discrepancy, avoid argumentation, roll with resistance, and support self-efficacy [12]. The strategies of MI are more persuasive than forced, more supportive than argumentative, and the overall goal is to increase the client’s intrinsic motivation so that change arises from within [15]. The practitioner should aim to produce a social environment satisfying participants BPN, which should promote their motivation to participate in physical activity. The structure provided by the practitioner, such as helping the client develop appropriate goals and providing positive feedback, targets the psychological need for competence. The provision of autonomy support by using client-centred strategies like rolling with resistance, exploring options, and letting the client make decisions, all support the need for autonomy. The involvement of the client by the practitioner in terms of ex pressing empathy, demonstrating an understanding and avoiding criticism support the need for relatedness [16]. To increase the likelihood of physical activity participants can chose whether their MI sessions are at their local leisure centre or hospital, or via telephone calls. The intervention program will last for 18months. In the first three months the participants will receive weekly sessions, then from month three to six they will have fortnightly sessions, and for the final 12months they will receive one session per month. A follow up study will also be completed 24months after the intervention started. It is important that practitioners provide the participants with knowledge, guidance and support to enable them to make decisions. The control group will have social phone calls and meetings like the intervention group but no MI in the sessions they will just be encouraged to maintain their current physical activity level. Assessment The outcome of the intervention will be measured at intervals: baseline, 3 months, 6 months, 12 months and 18 months. A follow up study will also be completed 24months after the intervention started. The study will adopt three measures. The first is a general questionnaire measure to obtain demographic information, such as participants’ age, sex and current physical activity levels. The second measure is the Physical Activity Scale for the Elderly (PASE) [17]. PASE is a valid, brief and easy scored survey designed specifically to assess physical activity in epidemiologic studies of persons age 65 years and older [17].The final measure used will be the Basic Need Satisfaction Scale [18]. This will assess the extent to which the participant felt their practitioner was satisfying their BPN. All these measures have been found to be valid and reliable. The same measures will be used at each interval to assess changes/improvements, as well as being used in the follow up to see if th eir behaviour change has been sustained. Limitations There are a few limitations to consider. Firstly, the study aims to recruit a large sample of participants for a long period of time; it will be hard for the researcher to keep all the participants for the duration, resulting in a high dropout rate, making the result unreliable and un-generalizable. Secondly, the intervention requires time, especially at the start when the participant is required to attend weekly meetings. If the participant(s) has a lack of time then they are not going to be able to attend weekly meetings as well as completing the physical activity. In term of the intervention used, MI is based on the idea that a client must be willing to work with a professional to change behaviours, a client in denial will be unaffected by MI questions and advice. Also, outside influences maybe stronger, meaning that in a clinical setting the participant is motivated to change but when they return home they may return back to original behaviour.

Ch. 10 project- Booker T. Washington :: essays research papers

Booker Taliaferro was born a mix slave in Franklin Country on 5th April, 1856. His father was a white man who and no one knew who he was and his mother the slave of James Burroughs. His mother married the slave Washington Ferguson. When Booker entered school he took the name of his stepfather and became known as Booker T. Washington. After emancipation, his family was so poor that he worked in factories and mines at the age of nine. When he was 16 his parents allowed him to quit work to go to school. They had no money to help him so he walked 200 miles to attend the Hampton Institute in Virginia and paid his tuition and board there by working as the janitor. The principal of the institute was Samuel Armstrong an who was against slavery and had been commander of African American troops during the Civil War. Armstrong believed that it was important that the freed slaves received an education. Armstrong was impressed with Washington and arranged for his tuition to be paid for by a wealthy white man. Booker T. Washington carried on this idea and later he would teach in his home town, then at the Hampton Institute, and then in 1881, he founded the Tuskegee Normal and Industrial Institute in Tuskegee, Alabama. As head of the Institute, he traveled the country unceasingly to raise funds from blacks and whites both; soon he became a well-known speaker. In 1895, Washington was asked to speak at the opening of the Cotton States Exposition, a good thing for an African American. His Atlanta Compromise speech explained his idea, that blacks could protect their rights through their own economic and moral progress rather than through legal and political changes. Although his calm stand angered some blacks who feared it would encourage the enemy of equal rights, whites approved of his views. His major achievement was to win over diverse elements among southern whites, without whose support the programs he thought and brought into being would have been impossible.

Business Strategy for Easyjet

Table of Contents 1. Introduction 2 2. Mission statement, Aim & Objectives 2 3. PESTEL Analysis 2 3. 1 Political 2 3. 2Economic 3 3. 3Social 3 3. 4Technological 3 3. 5Legal 3 3. Environmental 3 4. SWOT Analysis 4 4. 1 Internal Analysis 4 4. 2External Analysis 4 5. Porter’s five forces 4 6. Porter’s value chain 5 7. Stakeholders Mapping 6 8. Ansoff Matrix 7 9.BCG Matrix 7 10. Strategy position and selected strategy 8 11. Conclusion 11 12. Appendices 12 13. Reference 15 1. Introduction Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports (Theairdb, 2005).The company was founded in 1995 by Stelios Haji-loannou. And currently the management of easyjet is formed by Andrew Harrison as CEO, Cor Vrieswijk as COO and Jeff Carr as CFO (Easyjet, 2009). Up to 2009, easyjet had nearly 7000 employees throughout Europe. Apart from low-cost tickets, easyjet has improved in network quality, lower cost deals with key suppliers and enhancements to easyjet. com and so on (Easyjet, 2009). 2. Mission statement, Aim & Objectives Mission statement of easyjet is â€Å"to provide customers with safe, good value, point-to-point air services.To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes† (Easyjet, 2002). The company will develop its people and establish lasting relationships with its suppliers. Vision| Easyjet’s vision of the future is built on developing its strength to be the largest and best low cost airline in Europe (Bized, 2002). | Value| 1. Safety 2. Teamwork 3. Pioneering 4. Passionate 5. Integrity (Easyjetcareers, 2010)| The aim & objectives of Easyjet are similar to its mission statement.The company underpins its long-term prospects matter its business with safety, customer satisfaction, future f inancial performance, people and environment (Easyjet, 2009). 3. PESTEL Analysis 3. 1 Political The political environment includes tax policy such as Air Passenger Duty and carbon tax. â€Å"APD tax is raised about ? 2. 4bn for government every year. The airline Easyjet also supported for a green tax on air travel based on carbon produced (BBC, 2007). Increasing tax is not effective for customers to pay more but â€Å"easyjet has realized it and apologized to customers† (Easyjet, 2007).Cheap first and expensive later is what Easyjet always does. According to appendix 1, more immigration coming to UK gives easyjet more marketing opportunity. However, national insurance puts employees wage up so that increases company’s costs (Telegraph, 2010). 3. 2 Economic According to appendix 2, â€Å"some experts predict that the UK interest rate will increase to 3% in 2010 and 2011† (Marketoracle, 2010). Customers may pay higher for tickets if they borrow money. Meantime, a ccording to appendix 3, it is bad for easyjet because â€Å"some experts assert that Euro may depreciate in the next 6 months from January, 2010† (Marketvector, 2010).People maybe fail to choose easyjet up to this viewpoint. Additionally, it gives a burden to the company as fuel price may go up year by year (see appendix 4). 3. 3 Social Attitude of customers impact on easyjet’s business. According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004 (Grida, 2007). The phenomenon makes easyjet arrange more flights. Meantime, â€Å"nearly 28% people choose to search tickets information online everyday so that the company’s business online can be developed quickly† (Alexa, 2010). 3. 4 TechnologicalThere are nearly 200 airplanes in the company and easyjet is working closely wth all the relevant airframe and engine (Easyjet, 2009). The safety can be guaranteed. The company also offers online check-in system for bag gage with codes and buying tickets which is pretty convenient to customers (Azureholidays, 2009). 3. 5 Legal The company follows mostly European law such as safety law. But there is a piece of bad news recently that easyjet needs to pay 1. 4m euros in damages for violating French labour laws (BBC, 2010). It is not only negative to financial condition but also to reputation.At the same time, the company supports carbon law that cut carbon emissions. 3. 6 Environmental The global standards for aircraft that can lead to carbon emissions of aviations being cut by 40%, Easyjet seeks the legislation for cleaner aircrafts is demanded by his firm to stop the flight of old and inefficient planes (Gray, 2009). It is good for passengers’ health. Meantime, the average aircraft age is 2. 2 years which makes up the youngest, cleanest and quietest fleets in the world (Easyjet, 2009). 4. SWOT Analysis 4. 1 Internal Analysis Strengths| Weakness| Leading airline with low-cost flights which acr oss most big city in Europe such as Berlin, Milan, Paris and so on (Easyjet, 2008). * Being seen as an innovative and flexible organization and has a strong e-business which offers full and fast price plan to customers. * Image, differentiation on price and brand (Mayer, 2007). * Quick turnarounds at the airports with more flights, better productivity. * Internal job mobility (Kernchen, 2007). | * Low frequency of routes. * More outsourcing might affect customer satisfaction (Kernchen, 2007). Sometimes longer flights without frills might be hard to implement successfully like no food service (Fifield, 2007). | 4. 2 External analysis Opportunities: Low-cost airline industry has a promising future. If Easyjet can establish itself as the low-cost number 1 airline, Easyjet will continue its success with its strong position and prove takeover opportunities (Kernchen, 2007). Threats: Economic downturn may lead to a decrease in casual flyers (Businessteacher, 2006). Increased competition l eads to greater difficulties in demanding incentives from communities such as low fees Easyjet received at Luton (Mayer, 2007).To enter new markets like Germany and France, Easyjet also end to spend much money than in the UK (Kernchen, 2007). The cost is pretty higher. 5. Porter’s five forces The threat of substitutes = Low The threat of substitutes for easyjet comes from other transport tools such as trains, cars, boats and so on. Minimal threat from train and car on domestic routes (Mayer, 2007). Eastjet does not need to worry too much about other transports tools if easyjet improves online system continually. The threat of entry = low It is difficult for a new company to enter in the low-cost airline industry. Easyjet has quite a comfortable position in the UK low-cost market as the biggest operator. High capital requirements also negate threat to some extent for easyjet† (Mayer, 2007). The threat of buyers = Moderate Customers will often choose better price particul arly with the online tickets system (Capon, 2008). Customer loyalty is necessary so that easyjet must keep a regular check on prices all the time (Mayer, 2007). The threat of suppliers = High Easyjet have no power to alter the price of fuel as an individual company (Mayer, 2007).Without Boeing and Airbus, Easyjet lose planes so that Easyjet must keep good relationship with them. Sometimes, airports also easily raise charges to airline. The threat of competitive rivalry = Moderate It is pretty rivalrous with many competitors who also operate short-haul market in the European such as Palmair, Germanwings, Ryanair and so on (Which, 2010). A numbers of tour operators like Thomas Cook may threat the market by selling scheduled seats (Subiotto and Snelders, 2007). All in all, â€Å"the growth of individual airlines and the expectation that competition among low-cost airlines will intensify† (Chris, 2010). . Porter’s Value Chain As a low fare airline, Easyjet makes the most o f its assets and its competencies to develop advantages and create much value compared with other airlines Inbound Operation Outbound Marketing Sales Tickets sales online After-sales service Ticketless service Catering Internet Fuel Aircraft Baggage handling Maintenance Inbound * Easyjet uses outside catering supplier to offer in-flight service (Dfnionline, 2007). * Easyjet spent a great deal of money on fuel. * Easyjet buy or rent airplanes mainly from Boeing and Airbus (Easyjet, 2009). There is another company who is mainly responsible for respire easyjet’s airplanes (Viploan, 2005). Operations and Outound * With ticketless service, customers just need a code and bring it to airport for boarding number (Ciao, 2000). * Internet is more important for Easyjet than call centre. * Easyjet does well in online check-in facility with hold baggage (Easyjet, 2009). Marketing and Service Easyjet has its own marketing department to publicize the company. And the company mainly focuses on lost baggage and speedy boarding for customers (Easyjet, 2009). . Stakeholder Mapping Low Interest High Interest | Suppliers: Boeing and AirbusCustomersCommunity Groups| | InvestorsGovernment AgencyShareholders: Stelios Haji-Ioannou who owns 22% shares. | Low Power High Power It is obviously that Boeing and Airbus has lots of interest so that they cooperate with Easyjet frequently. Customers prefer to low-cost tickets and convenient online system. However, they have less power as Easyjet can buy or rent planes from other airline. The company also has founded its largest UK airline position.Investors are really into Easyjet’s service and its growth markets, and they also have powers to buy shares to make its share price up. For shareholders, Stelios Haji-Ioannou owns 22% of the whole company (Easyjet, 2009). He gets big power. 8. Ansoff Matrix Market Penetration: Easyjet can make the most of its existing products to achieve growth of market share such as â€Å"put ticket p rices to some domestic destination down continually and add more seats in planes† (Columbia, 2008). Market Development: Easyjet hopes to get growth by using its existing product to into new markets.The company is launching new flights to Australia, Romania and Germany which have been travel spotlights with its low-cost tickets and frequent flights (Easier, 2007). Product Development: Easyjet is adding flights and developing new flight routes to more places across the European even northern Africa (Easyjet 2009). Therefore, it develops the product range. Diversification: Easyjet is not only operates airline service but also does other related transportation service such as easycar, airport parking. Apart from transportation field, the company is also responsible for hotel booking, travel guide and so on.Diversification makes easyjet consolidate existing market and accmulaing experience for new fields. 9. BCG Matrix StarSpeedy Boarding| Question MarksBaggage terms| Cash CowsClub cards| DogsFood| Star: An enhanced version of its fast boarding service attracts more customers (Travel Trade Gazette, 2007). It is a high growth market. Question Marks: There is baggage allowance that Easyjet offers to speed its market up. Cash Cows: Customers get club cards of Easyjet so that they can get savings for credit purchasing of tickets (Travel Trade Gazette, 2007).Interest rate generally affects this so that there is not any growth. Dogs: Easyjet gets little money in catering according to the annual report (2009annualreport, 2009). 10. Strategic position and selected strategy The strategic position of Easyjet is similar to the aim & objectives. â€Å"Turn Europe Orange† that Easyjet expands its employer presence across Europe (2009annualreport, 2009). The company aims to cut more carbon emissions and add more seats in the planes so that improving quality of its service (2009annualreport, 2009).The objective has covered SMART because up to now Easyjet has been the largest airline in UK and the second largest airline in Europe 10. 1 Identify and evaluate alternative strategies * Easyjet can develop new routes from local airports in UK to Romania in 2011. This strategy meets Easyjet’s network position for refreshing new routes all the time. It covers suitability, feasibility and acceptability well. Suitability| The strategy conforms objectives of easyjet and makes the use of company’s resources on providing cheaper short-haul service within Europe (Pender, L. nd Sharpley, R. 2005). | Feasibility| It is achievable as Easyjet has been the second biggest airline around Europe so that passengers may choose because of its good reputation (Pender, L. and Sharpley, R. 2005). | Acceptability| Low-fare airports with cost-benefit and more marketing opportunities. | * Easyjet will offer British Airways Executive Gold card holders free speedy boarding plus (priority check-in and boarding) on the days that BA crew strike. Most passengers wish to use this free offer on that day (Easyjet, 2010).This strategy meets Easyjet customers proposition for building appeal to business travelers. By the way, it is also a kind of marketing campaign to offer more speedy boarding to customers. It covers suitability, feasibility and acceptability well. Suitability| It is profitable for the company to reduce check-in time and sell seats for leisure customers. Make the most of resources to earn money. | Feasibility| It is easily achievable that passengers who hold British Airways Executive Club Gold Card wish to accept this free offer (Easyjet, 2010). | Acceptability| | Easyjet is going to work closely with CAE which is a good flight school to use 5000 Series simulator for A320 pilots training at CAE’s Burgess Hill facility (Atwonline, 2008). The strategy meets Easyjet safety requirements to improve pilots training. It covers suitability, feasibility well but not acceptability. Suitability| Providing customers with well-trained pilo ts and good safety system. | Feasibility| CAE helps with qualified training simulators so that the quality and service can be guaranteed (Krishnan, A. 2008). | Acceptability| Easyjet spends money to make agreements with CAE.It may give additional strain on staff. | 10. 2 Select one strategy and describe the implementation & monitoring plans In my opinion, it is appropriate for Easyjet to develop new routes to Romania. There are only two routes which departure from Madrid and Milan to Romania (Easyjet, 2010). It is not enough. Firstly, Easyjet is the UK’s largest airline measured by the number of passengers flown (Easyjet, 2010). But in the Europe, there are several competitors such as Ryanair, BMI and so on. More people choose to go on holidays to Romania which known as the â€Å"Paris of the East† (Easyjet, 2009).Developing new routes gives rise to more marketing opportunities. Secondly, choosing low-fare airports such as Bucharest meets the organizational objectives. The company is able to make good use of its resources of new aircrafts and employees. Thirdly, developing new routes which departure from native airports in UK gives local people opportunities to go on holidays to Romania directly. Thus, it helps Easyjet to consolidate its UK largest airline. Implementation The route starts from UK airport such as Liverpool, Bristol, Stansted, it is necessary for Easyjet to make good deal with the airports.The company needs to pay a sum of money for airport fees which involves aircraft parking, administration fees and airport parking, airport lounges for passengers (Easyjet, 2007). The native airports in UK offer low cost parking such as ? 4 per day at Bristol. The airports in other European cities such as Milan, Paris will cost a little more for these fees (Easyjet, 2007). Then Easyjet may prepare how many flights will departure from each route with arranged pilots, in-flight staff and the first departure date. The company needs to publicize the n ew routes to passengers in time online with detailed ticket price include or exclude tax.For example, many people are attracted by the Bucharest’s architecture (Easyjet, 2009). The company can develop a route from Liverpool in summer vacation or winter vacation, 2011. Thus, there will be more customers who would like to have a view of Romania during holidays. Monitoring Plan In order to operate these new routes better, the company is able to monitor the routes carefully. To ensure every flight should be arrived to the airports on time, using global online service to anticipate weather-related delays at departure and destination airports (Metoffice, 2010).Work out optimizing schedules and scan customers’ feedback carefully so that if there is someone who feels bad for easyjet’s service, the company can improve immediately. If the new routes are operated well with lots of numbers of passengers and minimizing level of delays times, Easyjet can consider opening more new routes across Europe. It is appropriate for easyjet to operate 70 new routes in 2010 (Easyjet, 2010). The company can add more routes departure from different local airports such as Luton, Bristol to Romania and then add some routes which departure in other countries such as Paris to Romania.Therefore for customers at any places, there will be more choices. 11. Conclusion In order to become the largest low-cost airline in Europe, Easyjet also needs to enhance its online system and â€Å"fly outside Europe† strategy. This may give rise to more marketing opportunities. However, up to now, Easyjet operates successfully and gets profit up to 80 million pounds with 9% up of market shares in 2009 (2009annualreport, 2009). The company must be growing continually and has a promising future. 12. Appendices Appendix 1 Appendix 2 Appendix 3 | | Irish Pound to US Dollar Currency Exchange Rate Forecast|Appendix 4 Appendix 5 13. Reference Books Capon, C. (2008), Understanding Strategi c Management, Prentice Hall: Essex. Fifield, P. (2007), Marketing strategy: the difference between marketing and markets (3rd Edition), Elsevier: Oxford. Krishnan, A. (2008), War as business: technological change and military service contracting, Ashgate Publishing Limited: Hampshire. Kernchen, N. (2007), Marketing differences between traditional airlines and low-cost airlines in Europe, GRIN: Paris. Mayer, F. (2007), A Case Study of EasyJet and the Airline Industry, GRIN: Paris. Pender, L. nd Sharpley, R. (2005), The management of tourism, SAGE Publications Ltd. : London. Subiotto, R and Snelders, R. (2007), Antitrust Developments in Europe 2007, Kluwer Law International: Netherlands. Journals Chris, T. (2010), LOW-COST COMMODITY, Airline Business  Feb2010, Vol. 26 Issue 2, p28-30 Gray, C. (2009), Easyjet seeks carbon laws, Travel Trade Gazette UK & Ireland  12/4/2009, Issue 2892, p26-26 Travel Trade Gazette, (2007), Extra boost profits, 11/23/2007, Issue 2794, p14-14 Websites 2009annualreport, (2009), Annual report and accounts 2009, [Online] http://2009annualreport. asyjet. com/business-review/review-of-strategy/safety. html (13/04/2010). Atwonline, (2008), CAE to offer pilot training in India, earns Level D certification, win $53 million in FFS contracts, [Online] http://www. atwonline. com/channels/airlineprocurement/article. html? articleID=2265 (16/04/2010). Azureholidays, (2009), Easyjet launches online check-in for hold baggage, [Online] http://www. azureholidays. com/Article. aspx? ArticleID=19488267 (05/04/2010). Alexa, (2010), Daily research, [Online] http://www. alexa. com/siteinfo/easyjet. ch (04/04/2010).Automotivedigest, (2009), Fuel Price Forecast 2008 To 2011, [Online] http://www. automotivedigest. com/content/displayArticle. aspx? a=65572 (04/04/2010). Bized, (2002), what is the company’s vision for growth, [Online] http://www. bized. co. uk/compfact/easyjet/easyindex. htm (28/03/2010). BBC, (2007), Easyjet supports green air taxe s, [Online] http://news. bbc. co. uk/1/hi/uk/7000103. stm (02/04/2010). BBC, (2010), Easyjet in French court over labour laws, [Online] http://news. bbc. co. uk/1/hi/business/8475204. stm (08/04/2010). Ciao, (2000), Easyjet-great service, [Online] http://www. ciao. co. k/easyjet_com__Review_71098 (08/04/2010). Columbia, (2008), Deal or No Deal: Should Economy Airline Offer Last-minute Bargains? [Online] http://www4. gsb. columbia. edu/ideasatwork/feature/102579/Deal+or+no+deal:+Should+economy+airlines+offer+last-minute+bargains%3F (11/04/2010). Dfnionline, (2007), The company replaces Alpha Flight Services as the airline’s onboard retail and catering operator, [Online] http://www. dfnionline. com/article/Gate-Gourmet-wins-Easyjet-inflight-retail-contract-1462747. html (11/04/2010). Easier, (2007), Easyjet announces new flights to Austria and Romania, [Online] http://www. asier. com/50798-easyjet-announces-new-flights-to-austria-and-romania. html (13/04/2010). Easyjet, (2007), The government has made easyjet the tax collector, [Online] http://www. easyjet. com/en/book/airline_has_been_made_tax_collector. html (02/04/2010). Easyjetcareers, (2010), Our Vision & Values, [Online] http://www. easyjetcareers. com/about-us/vision-and-values. asp (28/03/2010). Easyjet, (2010), Route map, [Online] http://www. easyjet. com/en/routemap/ (16/04/2010). Easyjet, (2010), Easyjet to launch a further 70 new routes for 2010, [Online] http://corporate. easyjet. om/en/media/latest-news/news-year-2010/04-01-10en. aspx (19/04/2010). Easyjet, (2010), Free Speedy Boarding Plus for BA Gold card holders on strike days, [Online] http://corporate. easyjet. com/media/latest-news/news-year-2010/Free%20Speedy%2 0Boarding%20Plus%20for%20BA%20Gold%20card%20holders%20on%20strike%20days. aspx (14/04/2010). Easyjet, (2009), Cheap flights to Bucharest, [Online] http://www. easyjet. com/en/cheap-flights/Bucharest (16/04/2010). Easyjet, (2009), Annual report and accounts 2009, [Online] http:/ /2009annualreport. easyjet. com/files/pdf/easyJet_AR09. pdf (26/03/2010).Easyjet, (2009) The â€Å"easyjet ecojet†: to cut CO2 emissions by 50% by 2015, [Online] http://www. easyjet. com/en/news/easyjet_ecojet. html (05/04/2010). Easyjet, (2007) Airport Parking, [Online] http://parking. easyjet. com/ (19/04/2010). Easyjet, (2002), Easyjet Mission Statement, [Online] http://www. easyjet. com/en/about/ (26/03/2010). Grida, (2007), The boom in air travel, [Online] http://maps. grida. no/go/graphic/the-boom-in-air-travel (04/04/2010). Metoffice, (2010), Easyjet set for ClearFlight, [Online] http://www. metoffice. gov. uk/corporate/pressoffice/2010/pr20100201a. tml (19/04/2010). Marketoracle, (2010), UK Interest Rate Forecast 2010 and 2011, [Online] http://www. marketoracle. co. uk/Article16450. html (02/04/2010). Marketoracle, (2010), U. S. Dollar to Euro Currency Exchange Rate Forecast, [Online] http://www. marketvector. com/exchange-rate/euro. htm (02/04/2010). Telegraph, (2010 ), Election 2010: George Osborne says easyjet would be hit by ‘job tax’ on airport visit, [Online] http://www. telegraph. co. uk/news/election-2010/7560181/Election-2010-George-Osborne-says-easyJet-would-be-hit-by-jobs-tax-on-airport-visit. html Read also: My Ambition Is To Become a Collector

Healthcare Consent legislation Essay

Healthcare Consent legislation applies to everyone above the age of 18 (some places 16) and has the following rights (Ref 1) 1)The right to give or refuse consent 2)The right to choose a particular form of healthcare on any grounds including moral or religious grounds 3)The right to revoke consent 4)The right to expect that a decision to give, refuse or revoke consent will be respected 5) The right to be involved to the greatest degree possible in all case planning and decision making Mostly all nursing actions are an invasion of a person’s privacy and giving consent is carried out by going into the hospital or being treated at home. So one can say that consent is based on the principle of respect for a fellow human being. (Ref 1,2) This legislation tells me that all patients and clients have a right to receive information about their condition. As a nurse I should be sensitive to their needs and respect the wishes of those who refuse or are unable to receive such information. (Ref 1,2) For instance, there may be a language barrier and I should not just go about reading the consent form in English, rather I should arrange for a interpreter or find a nurse who speaks the clients language. I also respect their decision of autonomy-their decision to accept or decline any health intervention even if a refusal means loss of life, example Jehovah s witness refusing blood transfusion. The client will now have alternate options given by the Health Care Providers. Informed consent is obtained by a legally competent person, who voluntarily accepts or declines the consent after being informed of the treatment including side effects, adverse effects.(Ref 1,2) Many people are frightened by unfamiliar medical procedures and interventions and may thus want to back off from any treatment. This decision should be respected, and the client should not be forced into taking any of these medication or treatment. Rather the nurse can educate them to the best of her education and training if the client wants to know about it. Historically dating back to 1914, it was Justice Cardoza who changed the concept of research ethics involving human beings. The foundation of modern day informed consent is based on his statement â€Å"Every human being of adult years and sound mind has a right to determine what should be done with his (or her) own body.†(3) There were many historical events that lead to present day consent acts. Some of them were as follows (ref #3) 1) Tuskegee Study of Untreated Syphilis in Black  Men (1932-1973) 2) The Nuremberg Code as a result of the Nazi Medical Experiment during World War II (1947) 3) The Thalidomide experiment that resulted in birth defects (1950) 4) The declaration of Helsinki (1964) I feel these events all had a big role in shaping modern day HCCA and Consent legislature.Previously, a simple consent question would be â€Å"did the patient agree to surgery?† (Ref 2), which now has evolved into â€Å"Did the physician provide the patient with adequate amount of information for the patient to consent?† This newer version of the legislation allows the nurse to participate in proper advocacy so as to promote patient autonomy in self-determination. Initially informed consent meant saying â€Å"YES† to any treatment or intervention laid out by the physician and advocated by a nurse (Ref 1). Now informed consent means being able to say â€Å"NO† and this in itself is a part of exercising ones autonomy.(Ref2)Nurses should practice with the knowledge that clients must consent to be touched ,to have treatments administered , to undergo surgery, for bathing, positioning, taking vital signs, physical assessment ,changing dressings, venipuncture,wo und irrigation, catheter insertion just to name a few. If a patient or client is not capable of giving consent then besides the HCCA (1996) Ontario does have the Substitute Decision Act(1992) SDA . This act allows a substitute decision maker –a spouse, a relative, a parent and in the absence of these someone can be appointed by legal authority if the patient has not indicated otherwise. In emergencies where the priority is preservation of life, a nurse or HCP can provide care to the patient or client without their consent if they are incapacitated, provided it is demonstrated that this action was carried out in the best interest of the patient or client.(Ref 1) In conclusion, I can say that nurses are patient advocates and an essential member of the healthcare team contributing meaningfully to the informed consent process. There are many barriers to the HCCA especially in terms of informed consent, but the well informed and knowledgeable nurse is competent enough to have a thorough understanding of her clients’ needs. She being the clients best advocate will implement the informed consent procedure so as to maintain the clients’ autonomousity so that he or she can maintain their self-determination. This legislation has allowed nurses to be accountable for the best interest of the client and  carry out their role as a client advocate.

Writing College Papers Under Pressure How-Tos

Writing College Papers Under Pressure How-Tos Writing College Papers Under Pressure: How-To’s Any student knows how important it is to be able to properly manage time. With the ever-increasing amount of homework, academic assignments, projects, and other tasks routine for colleges and universities, 24 hours a day just isn’t enough for school and life. Besides, students aren’t robots, so huge workloads often lead to excessive stress. As a result, a typical student – a person most likely unable to manage stress (and even less likely to manage time) becomes a person with a chronic lack of time who’s constantly worried, disturbed, or stressed out. Therefore, to make students’ lives less stressful, we’ve prepared a short guide on the most popular time and stress management techniques. Using these techniques, you’ll be able to conquer your workload without straining your nervous system. So, first are the time management techniques: Use all kinds of lists and schedules. It might be a good idea to keep a record of things you need to do in separate lists, categorizing them by different criteria. For example, you could have lists titled â€Å"Things to do for biology class;† â€Å"To-do list for the next week;† â€Å"Most urgent stuff;† and so on. You can also estimate the approximate time needed to accomplish each of the tasks that you write down in these lists. Keep these lists where you can see them; this way you’ll never forget to do something important, and having them in front of your eyes all the time will help you allocate time more effectively. Don’t multitask. Focus your efforts! This may sound like unpopular advice, since the modern world values multitasking. However, it’s been proven that multitasking hinders performance. So, when starting to work on a task, you might want to focus all your efforts on it for a short period of time. Paraphrasing the famous saying: 80% of results are achieved during 20% of time spent working on a task. Eliminate distractions. It’s surprising how many things can actually distract us right at the moment when we need to focus on an important task. Students know that sometimes even cleaning up can be a huge distraction, especially when you need to prepare for an exam. So, make sure you block access to social networks for the time you’ll be studying (there are plenty of programs designed to do exactly that); turn your phone off; isolate yourself in a quiet room with no TV; and have only the needed textbooks and materials in your proximity. You’ll be astonished at how much time you have for actually studying when you eliminate all distractions! Maintaining a cheerful and healthy spirit is as important as being able to do everything on time. So, here are some relaxation and stress management techniques for you. Conscious breath. This is the basis of a huge number of meditation techniques, and for a good reason: breathing in such a way can significantly improve your overall psychological condition, help you relax and refresh. The technique is simple: you need to start breathing, paying full attention to the very process; feel how the air flows through your nose, how it fills your lungs. Notice a small pause between every inhale and exhale. It’s recommended that you breathe slowly, while being perfectly still. You must also do this exercise in silence. Physical exercises. It’s well-known that physical exercise after mental activity is a great way to relax. You don‘t necessarily need to go to a gym; instead, you can visit the nearest swimming pool. Swimming there for 45-50 minutes at least twice a week will positively affect not just your body, but your mind as well. Slowing down. Western society is fascinated with the idea that a person is worth something only when he/she is active, and has achieved something outstanding. This is the particular factor responsible for our crazy pace of life. Although it’s always good to accomplish something worthwhile, even more crucial is to maintain a balance between your mental health and your activities. At least once a week allow yourself to be slow. Don’t rush anywhere; don’t strain to do as much as you possibly can. You can afford being inactive. Take a slow walk in the park; ignore incoming messages, or at least do not reply them immediately; turn off your reminders and alarms; move slowly, think slowly. After a period of practicing this exercise, you’ll notice that you’ve become calmer. These are just some of the most popular techniques among hundreds of others. Feel free to find those that suit you the most, as there are no universal methods only those that work or don’t work personally for you. Good luck with writing! Additionally you may use professional custom writing service to buy college papers online.