Morphology Assignment Example | Topics and Well Written Essays - 1500 words

Morphology - Assignment Example In Arabic the future tense is formed by adding the prefix ‘sa’ to the imperfect verb, ie. sa + ya’kulu â€Å"He will eat†. b) infixation: a morphological process whereby a bound morpheme is added within a stem or root word. An affix is added within a root word and forms a new word with a different meaning. Although English utilizes many prefixes and suffixes it does not evidence infixes except in slang wherein a curse word may be inserted, ie. ‘abso +bloomin + lutely’ . Evidence of infixes: Siouan cheti ‘to build a fire’ – che + wa – ti ‘I build a fire and shuta ‘to miss’ – shu + un + ta ‘we miss’ (Sapir, 2004, p. 57) c) compounding: a morphological process whereby two or more free lexemes are combined to form a new word. Each lexeme can function in its own right and can be attributed to any lexical category. English uses lexemes from many different lexical categories to form numerous different English compounds, ie. ‘cross + roads’ (N + N), ‘over + dose’ (Prep + N), ‘stir + fry’ (V + V). ... ‘present’, ‘conflict’, ‘insult’; a very productive process in English (McIntyre, 2000) Question 2: a) total reduplication: any linguistic unit, ie. phoneme, word, phrase, clause, utterance or morpheme that is repeated in total, ie. ‘bye-bye’ (childish way of saying goodbye) – both grammatically and semantically important; generally categorized as either at the semantic/content level or the expression level, ie. Kashmiri: ‘shur’ shur’ ‘children children’ (expression level for emphasis (optional)), ‘jaan jaan’ ‘good good’ (expression level for plurality (obligatory)), ‘vuzIvuzI’ ‘desire’ (semantic level), ‘tharItharI’ ‘trembling’ (semantic level) (Koul, 1977). b) partial duplication: a form that is repeated in part as in ‘helter-skelter’, or ‘teenie- weenie’; Malay: reduplication indicates a à ¢â‚¬Ëœcontinuous process and the progressive form† (Nadarajan, p.42) by reduplicating the base after adding a prefix ‘ber’, ie. (ber) + base + root as in ‘ketuk’ ‘peck, ‘ber +ketuk’ ‘to peck’, ‘ber + ketuk + ketuk’ ‘keeps pecking / is pecking / pecks’ (Nadarajan, p.42). c) coordinative compound: when words have more than one (usually two) lexemes that have equal standing as in ‘bitter-sweet’; a compound is coordinate when it comprises two elements from the same lexical category and are co-hyponyms (Renner, 2008); English coordinate compounds include N + N ‘hunter + gatherer’, Adj + Adj ‘manic + depressive’ and V + V ‘sleep + walk’ (Renner, 2008) d) derivation: a morphological process whereby a derivational suffix is added that changes the meaning of the word and the word class as in ‘act + ion’, ‘cheer + ful + ness’, or when a prefix is added and only the

FIAT's public relations Essay Example | Topics and Well Written Essays - 1500 words

FIAT's public relations - Essay Example This essay examines Fiat’s public relations strategy and effectiveness. This investigation includes analysis from television and print media, the company website, reflective investigations on the organization’s sales and public relations measures, as well as customer and employee perspectives. The overarching understanding is that Fiat has worked to present an image of European sophistication and newfound reliability. It’s revealed that a great amount of cynicism and resistance have emerged in response to these measures. Ultimately, one considers that perhaps a general sociological shift of perspective has emerged in conjunction with the European Sovereign Debt Crisis and Italy’s economic collapse, wherein European sophistication as increasingly come to be viewed as unsustainable decadence. Some of the most interesting considerations within perceptions of FIAT’s public relations outreach are media sources that consider such presentations from a self -reflexive perspective. In these regards, a number of news stories have directly considered FIAT’s public relations strategy for 2011. One notable element in this context of understanding is considerations related to FIAT’s reentrance into the American market. FIAT’s car commercials add great insight into the organization’s goals in terms of market positioning. A general perusal of recent FIAT commercials reveals a number of notable elements. One of the most pervasive is the latent connection between the FIAT care and femininity.